Crystal Zhu

Crystal leads the Brand Incubation division, commissioned to transform industry experts and corporate entities into influential market voices. She helps clients evolve their brand narrative, moving beyond static logos to create living, breathing Personal Brands (IPs) that resonate deeply with global audiences.

Focusing on the human element of digital marketing, Crystal is responsible for crafting compelling content strategies and managing influencer ecosystems. She ensures that every piece of content builds trust, fosters community, and translates digital attention into long-term brand equity.